Samsung India extends EMIs to 30 months as it deepens smaller-city smartphone reach
Samsung India is rolling out a 30-month EMI option for premium phones and reinforcing distribution across Tier-II to Tier-IV markets ahead of the festive season, aiming to support demand as India smartphone shipments decline.
Samsung India is using new financing options, including a 30-month EMI plan, to support smartphone demand amid a market downturn. It plans to strengthen distribution in Tier-II to Tier-IV towns and promote AI-enabled foldables ahead of the festive season.
Why this matters
The move follows Samsung's planned July 22 Galaxy Unpacked launch and India operational restructuring across TV and appliances, pairing premium-device financing with broader smaller-city retail reach.
Omni-channel activity remains steady, with 1,384 signals recorded in the past 90 days.