Rotoris signs RCB captain Rajat Patidar as face of brand for IPL 2026
Indian D2C mechanical watch label Rotoris has named Royal Challengers Bengaluru skipper Rajat Patidar as 'A Rotoris Man' for IPL 2026, leveraging cricket's biggest stage to launch its Astonia and Manifesta collections to a waitlist of tens of thousands this summer.
Indian design-led mechanical watch brand Rotoris has named RCB captain Rajat Patidar as 'A Rotoris Man' for IPL 2026. The D2C brand is also launching Astonia and Manifesta collections this summer to a waitlist of tens of thousands.
Why this matters
Marks Rotoris's first major celebrity tie-up, using IPL 2026 to scale a D2C mechanical watch brand from waitlist to mass awareness via cricket's largest audience.
Retail-brand activity steady at 544 signals over the last 90 days.