India's D2C watchmakers stake claim to 'accessible luxury' between Titan and Swiss
Jaipur Watch Company, Rotoris, Argos and Bangalore Watch Company are pulling founder and celebrity capital as India's $600 Mn ultra-luxury watch segment grows 10-14% annually. Rotoris raised $3 Mn, Argos closed ₹6.5 Cr at ₹45 Cr valuation on ₹25.64 Cr FY25 revenue, with 60% of luxury demand now from non-metros.
Indian D2C watchmakers like Jaipur Watch Company, Rotoris, Argos and Bangalore Watch Company are carving out an 'accessible luxury' segment between Titan and Swiss brands, attracting founder and celebrity investors as India's premium watch market grows 10-14% annually.
Why this matters
Signals a structural shift in Indian horology, with homegrown D2C brands attracting founder and celebrity capital to occupy the price band between Titan's mass-premium and Swiss imports.
Retail-brand activity steady at 339 signals over the last 90 days.
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