Rivaah by Tanishq partners with Disney+ Hotstar for branded bridal series 'The Great Indian Bride'
Titan's wedding jewellery line Rivaah by Tanishq teams up with Disney+ Hotstar on a real-brides show featuring five brides, aiming to deepen brand connection across its 400+ boutiques in 240+ cities.
Rivaah by Tanishq (Titan/Tata) partners with Disney+ Hotstar on branded series 'The Great Indian Bride,' featuring five real brides to deepen brand connection for its wedding jewellery line across 400+ boutiques in India.
Why this matters
The content partnership follows Tanishq's global push, including its debut as the first Indian brand in Interbrand's APAC top 30 (ranked 13th) and its first US store in New Jersey targeting the diaspora market.
Retail-brand signals are accelerating, up 322700% QoQ.