Retailer body AICPDF urges government probe into Amazon, Flipkart quick commerce FDI compliance

AICPDF has asked the government to review whether Amazon and Flipkart's quick commerce expansion breaches India's FDI marketplace rules, flagging inventory control, deep discounting and pricing practices that could harm traditional retailers and distributors under Press Note 2 (2018).

— Filed Tue, 7 Jul, 2026, 21:46 IST · Source ET Small Business · Updated

AICPDF urged the government to review whether Amazon and Flipkart's quick commerce expansion complies with India's FDI marketplace rules, flagging inventory control, deep discounting, and pricing practices that could harm traditional retailers and distributors.