Resurfacing Tanishq's January 2023 first US store opening, targeting $3bn Indian-American jewelry opportunity
Titan Company's jewelry brand opened in New Jersey back in January 2023, after studying the North American market for two years. The plan at the time was to build on the Indian diaspora opportunity before expanding to Chicago and a broader US consumer base.
Tanishq entered the US with its first store in New Jersey, targeting the Indian diaspora before expanding to Chicago and the broader market. Titan sees a USD 3 billion Indian-American jewelry opportunity and is adapting products and store formats for US consumers.
Why this matters
The opening underpins recent signals that Tanishq views its US entry as a proof point for Indian retail brands and sees room for Indian retailers to scale internationally.
Store-opening activity is steady, with 1,317 signals recorded in the past 90 days.