Resurfacing an April 2024 update: Marico saw Q4 revenue growth as it sharpened general trade and direct reach
Marico had expected low-single-digit consolidated revenue growth in Q4 FY2024 after three quarters of contraction, alongside low-double-digit operating-profit growth, according to an April 2024 update. The FMCG company was targeting stronger general-trade partner economics, wider urban and rural direct distribution, and growth in premium, food and digital-first brands via organised retail and e-commerce.
Marico expects low-single-digit Q4 revenue growth, ending three quarters of contraction. It plans to improve general-trade partner profitability, broaden direct urban and rural reach, and scale premium, food and digital-first brands through organised retail and e-commerce.
Why this matters
The April outlook preceded Marico's reported 31% Q2 revenue growth amid margin pressure and its FY27 goal of 1.5 million direct outlets. It also aligns with the company's push to scale digital-first acquisitions through wider retail distribution.
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