Resurfacing a March 2021 move: Delhivery acquired retail-tech platform Primaseller

Delhivery acquired Primaseller in March 2021, adding retail technology capabilities for sellers and e-commerce brands to its logistics network.

— Filed Tue, 21 Jul, 2026, 10:03 IST · Source Inc42 · Quick Commerce · Updated

Indian logistics unicorn Delhivery acquired retail technology company Primaseller, expanding its capabilities for retailers and e-commerce sellers. The transaction was reported by Inc42 on March 3, 2021.

Why this matters

The resurfaced acquisition follows signals on Delhivery’s Primaseller deal and its May 2022 IPO, which drew 4% subscription in two hours and 23% retail subscription.

retail-company is accelerating, up +941800% QoQ.

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