Delhivery acquires retail-tech platform Primaseller

Indian logistics unicorn Delhivery has acquired Primaseller, adding retail and e-commerce seller technology capabilities to its logistics platform.

— Filed Wed, 22 Jul, 2026, 10:04 IST · Source Inc42 · Quick Commerce · Updated

Indian logistics unicorn Delhivery has acquired retail-tech company Primaseller, expanding its capabilities for retail and e-commerce sellers.

Why this matters

The acquisition aligns with recent signals on Delhivery deepening retail commerce technology and merchant retail-tech capabilities through Primaseller.

Omni-channel is steady, with 1,324 signals in 90 days; QoQ change was not provided.