Resurfacing a February 2026 Move: Nykaa Took Over Kiehl's India Operations in Expanded L'Oréal Luxe Alliance
Resurfacing details from February 2026: Nykaa signed an exclusive distribution deal with L'Oréal Luxe India to manage Kiehl's end-to-end India business — stores, D2C site and omnichannel integration — deepening a partnership that already spans Lancôme and Yves Saint Laurent across Nykaa's 276 offline stores and 52 million-customer base.
Nykaa signs exclusive distribution deal with L'Oréal Luxe India to manage Kiehl's end-to-end India operations, including stores, D2C site and omnichannel integration.