Resurfacing a 2019 move: Meesho's reseller model targets India's unorganised retail opportunity
A 2019 Inc42 profile, resurfacing now, highlighted Meesho's strategy of enabling individual resellers to sell products through social networks, positioning the platform as a digital layer for India's fragmented, unorganised retail market.
Meesho is positioning its reseller-led platform as a way to modernise India’s unorganised retail sector by empowering individual resellers.
Why this matters
The resurfaced 2019 strategy aligns with recent signals on Meesho's reseller network entering unorganised retail and its resurfaced Rs 202-crore Kirana Club acquisition, which deepens B2B retail reach.
Retail-company signals are accelerating, up 226600% QoQ.