Meesho uses reseller network to tap India’s unorganised retail
Meesho is positioning its social-commerce marketplace as a way for individuals to resell products through social channels, extending digital selling tools into India’s fragmented unorganised retail sector.
Meesho is positioning its reseller-led marketplace model as a way to organise and empower India’s unorganised retail sector, enabling individuals to sell products through social channels.
Why this matters
Meesho’s recent signals repeatedly frame its reseller network as a route into unorganised retail, including resurfaced 2019 reporting on targeting the opportunity and empowering resellers.
Retail-company signals are accelerating, up 226700% QoQ.