Meesho uses reseller network to reach India’s unorganised retail market
Meesho is positioning its social-commerce platform around resellers, enabling individuals to market and sell products within their networks as it targets India’s fragmented unorganised retail base.
Meesho is targeting India’s unorganised retail market by enabling resellers to sell products through its social-commerce platform.
Why this matters
The signal extends Meesho’s recent pattern: its reseller-empowerment strategy resurfaced as a 2019 route to unorganised retail, while later signals described reseller networks organising fragmented retail.
Retail-company signals are accelerating, up +227267% QoQ.