Resurfacing a 2019 move: Meesho's reseller model spotlights a route to digitise India's unorganised retail
Resurfacing a October 2019 Inc42 profile that highlighted Meesho's social-commerce model, which enables individuals to resell products through their networks and supports digitisation of small-scale retail entrepreneurship.
Meesho is described as revamping India’s unorganised retail sector by empowering resellers, highlighting its social-commerce model and role in digitising small-scale retail entrepreneurship.
Why this matters
The resurfaced 2019 profile reinforces recent signals on Meesho’s reseller-led route into India’s unorganised retail base and its effort to digitise retail entrepreneurship through social commerce.
Retail-company signals are accelerating, up +208957% QoQ.