Meesho’s reseller model targets India’s unorganised retail base
A 2019 report highlighted Meesho’s social-commerce strategy of enabling resellers and small sellers to participate in digital retail, positioning the platform as a bridge to India’s fragmented, unorganised market.
Meesho is revamping India’s unorganised retail sector by empowering resellers, highlighting its social-commerce model and role in bringing small sellers into digital commerce.
Why this matters
The signal extends Meesho’s recent focus on a reseller-led route into unorganised retail, following signals on digitising unorganised retailers and expanding its reseller-led model.
Retail-company signals are accelerating, up 208771% QoQ.