Reliance to launch Shein in India, reviving the fast-fashion brand’s local presence
Reliance is reportedly preparing to launch Shein in India, bringing the fast-fashion label back to the market through a local retail partnership as Shein readies for an IPO.
Reliance will launch Chinese fast-fashion brand Shein in India. Shein is preparing for an initial public offering, according to the report.
Why this matters
The reported Shein launch follows recent signals that Reliance is expanding its online fashion play and is set to bring the fast-fashion brand back to India.
Retail-brand signals are accelerating, up +340200% QoQ.