Reliance reportedly set to bring Shein back to India
Reliance is reportedly preparing to launch Chinese fast-fashion platform Shein in India, marking the brand’s return after its 2020 ban and adding a major digital-fashion play to Reliance’s retail portfolio.
Reliance is set to launch Chinese fast-fashion brand Shein in India. The move would bring Shein back to the Indian market through Reliance ahead of Shein’s planned IPO.
Why this matters
The report follows recent signals that Reliance plans Shein’s re-entry and is expanding its online fashion play through a Shein launch in India.
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