Reliance to launch Shein in India, expanding its online fashion play
Reliance is set to launch fast-fashion brand Shein in India, according to Inc42. The move would add a global digital-fashion label to Reliance’s retail portfolio as Shein prepares for an IPO.
Reliance will launch Chinese fast-fashion brand Shein in India. Shein is preparing for an IPO, while the India launch signals Reliance’s expansion in online fashion retail.
Why this matters
The reported launch follows recent signals that Reliance was set to bring Shein back to India, including reports linking the return to Shein's planned IPO.
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