Reliance set to bring Shein back to India
Reliance is reportedly preparing to launch Chinese fast-fashion brand Shein in India, adding a global value-fashion name to its retail and e-commerce portfolio.
Reliance is set to launch Chinese fast-fashion brand Shein in India. The move would expand Reliance’s fashion retail and e-commerce portfolio through a partnership with the IPO-bound global brand.
Why this matters
Recent Reliance signals also flag Shein’s India return ahead of the brand’s IPO and Jio Platforms’ DRHP filing for an approximately $4 billion IPO.
Retail-brand signals are accelerating, up 339400% QoQ.