Reliance Retail set to relaunch Shein in India
Reliance Retail is preparing to bring fast-fashion brand Shein back to the Indian market through a partnership, marking the brand’s re-entry after its earlier exit.
Reliance is set to launch Chinese fast-fashion brand Shein in India, marking Shein’s India market re-entry through a Reliance partnership.
Why this matters
The move follows recent Reliance Retail signals on launching Shein in India, bringing Shein back to India, and revisiting a July 2024 Shein India relaunch move.
Retail-brand signals are accelerating, up +338500% QoQ.
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