Reliance Retail set to launch Shein in India
Reliance Retail is preparing to introduce Chinese fast-fashion brand Shein to the Indian market, creating a major new online fashion play ahead of Shein’s planned IPO.
Reliance is set to launch Chinese fast-fashion brand Shein in India, marking an India-market entry for the IPO-bound retailer.
Why this matters
The move extends recent Reliance Retail signals on bringing Shein back to India, including a review of a July 2024 relaunch move and reports that Reliance was set to return the brand to the market.
Retail-brand signals are accelerating, up 338400% quarter over quarter.