Reliance Retail's Netmeds Offline Push: Revisiting the Chennai Pharmacy Store Launch
Resurfacing a January 2023 move, Reliance Retail entered offline pharmaceutical retail by opening a Netmeds store in Chennai, extending its online pharmacy brand into physical stores.
Reliance Retail entered India’s offline pharmaceutical retail segment by opening a Netmeds store in Chennai, extending the online pharmacy brand into physical retail.
Why this matters
The Chennai Netmeds store fits Reliance Retail's broader channel expansion, alongside the launch of AJIO Beauty to extend digital beauty reach and connect AJIO with Tira's beauty network.
Omni-channel is steady, with 1,397 signals recorded in the past 90 days.