Reliance Retail's JioMart WhatsApp-led kirana commerce rollout resurfaces from June 2020
Resurfacing a June 2020 move, Reliance Retail had detailed JioMart's model connecting consumers, local kirana stores and suppliers through WhatsApp ordering and merchant technology. Operating in select cities as of June 2020, the platform was positioned for wider expansion targeting MSMEs, farmers and small merchants.
Reliance Retail outlined JioMart’s pan-India kirana-commerce strategy, using WhatsApp ordering, merchant onboarding and PoS technology. The platform connects consumers, local stores and suppliers, targeting millions of MSMEs, farmers and small merchants as it expands beyond select cities.
Why this matters
The June 2020 JioMart model adds context to Reliance Retail’s kirana-led WhatsApp commerce rollout and its later move to take Netmeds into offline pharmacy retail in Chennai.
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