Reliance Retail's JioMart kirana-led, WhatsApp-enabled e-commerce rollout resurfaces from June 2020
Resurfacing a June 2020 move, Reliance Retail had outlined JioMart's plan to connect consumers, kirana stores, manufacturers and merchants through a WhatsApp-enabled ordering model, backed by Reliance Jio's digital infrastructure and Facebook investment.
Reliance Retail outlined JioMart’s expansion as a kirana-commerce platform linking consumers, local stores, manufacturers and merchants. The WhatsApp-enabled model, supported by Facebook’s investment, aims to onboard small traders nationwide with procurement, delivery and PoS technology.
Why this matters
The resurfaced JioMart model precedes recent signals of Reliance Retail opening its first Netmeds pharmacy store in Chennai and taking Netmeds into offline retail, indicating continued online-to-offline integration.
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