Reliance Retail acquires John Players from ITC to deepen lifestyle portfolio
ITC has sold its youth menswear brand John Players, including trademarks and IP, to Reliance Retail in a deal reportedly worth around Rs 150 crore. The acquisition strengthens Reliance's apparel lineup and bolsters its Ajio.com omni-channel presence.
ITC sold its youth menswear brand John Players to Reliance Retail, including trademarks and IP, in a deal reportedly worth around Rs 150 crore, strengthening Reliance's lifestyle retail and Ajio.com presence.
Why this matters
The acquisition deepens Reliance Retail's lifestyle and apparel portfolio while ITC exits youth menswear, signaling continued consolidation of legacy brands under large omni-channel players.
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