Quick commerce doubles to 6% of FMCG sales; Dabur, Britannia lead at 9%

Kotak data shows q-comm now drives 75% of Dabur's and 70% of Britannia's online sales, with premium and impulse categories disproportionately benefiting. Nestle clocks 60% online via q-comm; Emami trails at 2% of total. The channel has doubled FY25 contribution in a single year.

Quick commerce doubled to 6% of FMCG sales in FY25. Dabur and Britannia lead at 9%, with q-comm driving 75% and 70% of their online sales.

ET Retail · 5/21/2026, 4:06:48 AM · Ask about this →

Quick Commerce FMCG + Britannia + Dabur + Emami + Hindustan Unilever + Nestle + Tata Consumer Products +