Quick Commerce FMCG
Ask about this →0 mentions · last seen 6/5/2026
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Quick commerce doubles to 6% of FMCG sales; Dabur, Britannia lead at 9%
Kotak data shows q-comm now drives 75% of Dabur's and 70% of Britannia's online sales, with premium and impulse categories disproportionately benefiting. Nestle clocks 60% online via q-comm; Emami trails at 2% of total. The channel has doubled FY25 contribution in a single year.
ET Retail · 5/21/2026, 4:06:48 AM