Protein products flood Indian shelves as Marico, PepsiCo, ITC chase Rs 8,000 cr powder market
Marico, PepsiCo Quaker, Eggoz, Parag Milk Foods and ITC are racing to launch protein-enhanced SKUs as 80% of premium households now buy them. Swiggy Instamart protein orders tripled and the broader nutrition market grew 1.3x in two years, pushing brands toward smaller packs for middle-class and tier-2 reach.
Protein-infused products are flooding Indian retail shelves as Marico, PepsiCo Quaker, Eggoz, Parag Milk Foods and ITC launch protein-enhanced items. Swiggy Instamart protein orders tripled; brands eye smaller SKUs to penetrate middle-class and tier-2 consumers.