Protein goes mainstream: Quaker, ITC, Eggoz, Parag chase India's ₹8,000 cr opportunity
Protein-fortified SKUs are migrating from gym-tub niche to everyday Indian FMCG shelves. PepsiCo's Quaker, Eggoz, Parag Milk Foods and ITC are launching protein-led yoghurts, snacks and staples, with quick commerce data confirming rising basket penetration. Category scale-up will hinge on mass-market pricing and label trust.
Protein-fortified products are expanding from niche fitness shelves into mainstream Indian FMCG, with PepsiCo's Quaker, Eggoz, Parag Milk Foods and ITC launching protein-led offerings. Quick commerce shows rising protein purchases in yoghurt and snacks; growth hinges on pricing and trust.