Plum taps Rothschild for record $100 mn raise to fund offline push
D2C beauty brand Plum (Pureplay Skin Sciences) has hired Rothschild & Co to lead a $75-100 mn fundraise, its largest yet, aimed at expanding its 35-store EBO footprint and launching new products. Comes amid heavy consolidation in India's BPC market against rivals Minimalist, Mamaearth and Purplle.
D2C beauty brand Plum has hired Rothschild for a record $75-100 mn raise to expand offline presence and launch products, amid heavy consolidation in India's fast-growing beauty and personal care market.