Plum hires Rothschild for record $100 mn raise to fund offline push
D2C beauty brand Plum (Pureplay Skin Sciences) has mandated Rothschild & Co for a $75-100 mn fundraise—potentially the largest ever by an Indian beauty brand—to expand its offline footprint and launch new products. The profitable brand posted ₹418.6 cr revenue and ₹24.7 cr net profit in FY25 amid intensifying BPC consolidation.
D2C beauty brand Plum has hired Rothschild for a $75-100 mn raise—potentially the largest by an Indian beauty brand—to expand offline presence and launch products, amid rising consolidation in India's BPC sector.
Why this matters
The raise builds on Plum's offline push and operational scaling, following its move to scale fulfillment as quick commerce crossed 15% of revenue—signaling a shift from D2C-only to omnichannel growth.
Retail-brand signals accelerating at +282000% QoQ.