Plum scales fulfillment as quick commerce crosses 15% of revenue
Beauty brand Plum is expanding to four distribution centres and eight D2C fulfillment hubs, adding automation and piloting same-day delivery, after quick commerce moved past 15% of sales. The company is targeting 30%+ growth on its Rs 500 crore base.
Beauty brand Plum says quick commerce now contributes over 15% of revenue, prompting expansion to four distribution and eight D2C fulfillment centres, automation investments, and same-day delivery trials as it targets 30%+ growth on Rs 500 crore base.
Why this matters
Plum's fulfillment build-out signals quick commerce moving from experiment to core channel for the beauty brand, requiring infrastructure to sustain 30%+ growth on its Rs 500 crore base.
Omni-channel remains steady with 293 signals tracked over the past 90 days.