Pine Labs unveils P3P, an agentic UPI protocol bidding to become India's autonomous commerce standard

CEO Amrish Rau positioned P3P as a homegrown answer to Western agentic payment frameworks, designed for AI-driven autonomous commerce on UPI rails. Gullak is live on the protocol, Vijay Sales is piloting a proof of concept, and card networks are in talks as Pine Labs pushes for de facto status.

— Filed Thu, 11 Jun, 2026, 19:27 IST · Source Business Standard · Companies · Updated

Pine Labs launched P3P, an agentic UPI payments protocol for AI-driven autonomous commerce. Gullak is live; Vijay Sales is running a proof of concept. CEO Amrish Rau wants P3P to become India's de facto standard, with card networks in talks.

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