Pine Labs launches P3P, India's first agent-to-agent payment protocol on UPI rails

Pine Labs unveiled P3P, extending UPI mandates to AI agents for autonomous retail transactions. Demos include Gullak auto-buying gold on dips and Vijay Sales executing target-price electronics purchases—removing human authentication from the checkout loop.

— Filed Fri, 12 Jun, 2026, 06:41 IST · Source Times of India · Business · Updated

Pine Labs launched P3P, India's first agent-to-agent payment protocol extending UPI mandates to AI agents. Demos with Gullak (auto gold buys on price dips) and Vijay Sales (target-price electronics purchases) enable autonomous, machine-driven retail transactions without human authentication.