Pickyourtrail opens 10th physical store in Chennai, plans 10-15 more in FY25
The online travel platform launched a franchise outlet in Adyar, Chennai, betting that offline trust-building lifts conversion 7-8% on high-ticket international holidays. It targets 10-15 additional stores this fiscal across tier-1 and tier-2 cities including Kochi, Coimbatore, Jaipur and Kolkata.
Online travel platform Pickyourtrail opened a franchise store in Adyar, Chennai, taking its physical footprint to 10 stores. It plans 10-15 more this fiscal, targeting a 7-8% conversion lift via offline trust-building for high-ticket international holidays.
Why this matters
Store rollout supports Pickyourtrail's ₹360 cr FY26 target and 40% growth ambition, deepening its South India base while extending offline reach into new tier-1 and tier-2 markets.
Store-opening activity steady with 231 signals in the last 90 days.