Pickyourtrail goes offline: Chennai store takes franchise count to 10, eyeing 25 by FY-end
The online travel platform opened its 10th physical outlet in Adyar, Chennai, and plans 10-15 more stores this fiscal. Management is betting offline touchpoints lift conversion by 7-8%, a sharp signal that pure-play digital travel brands see physical retail as a margin lever, not a legacy cost.
Online travel firm Pickyourtrail opened a franchise store in Adyar, Chennai, taking its physical footprint to 10 outlets. It plans 10-15 more this fiscal year, targeting a 7-8% conversion lift via offline channels.
Also reported by
- The Hindu BusinessLine — 3h after first sighting