PhonePe launches PulsePro to sell retail intelligence from UPI transaction data
The IPO-bound fintech has launched an anonymised data-intelligence platform for FMCG, retail and D2C brands, offering category, network and hyperlocal signals to inform expansion, distribution and site-selection decisions.
PhonePe launched PulsePro, an anonymised transaction-data intelligence platform for FMCG, retail and D2C enterprises. Using data from over 70 crore users and 5 crore merchants, it offers category, retail-network and hyperlocal insights for expansion, distribution and site-selection decisions.
Why this matters
PulsePro extends PhonePe's recent launches focused on guiding Indian retail expansion and providing enterprises with hyperlocal market intelligence.
Retail-company signals are accelerating, up +254120% QoQ.
Also reported by
- Inc42 — Same time