Paul John launches Kaarigari in Bengaluru, pairing single malts with Indian craft and poetry
Goa-based single malt maker Paul John debuted Kaarigari on March 23 at The Humming Tree in Bengaluru, an experiential platform that pairs its 390-accolade whisky portfolio with Indian artistry, poetry and music. The Visitor Centre brand plans further editions, signaling a shift from tasting-led to culture-led activations.
Paul John Visitor Centre launched Kaarigari in Bengaluru on March 23, an experiential platform pairing its single malt whisky expressions with Indian craft, poetry, and music. The brand plans further editions to spotlight Indian artistry alongside its whisky.
Why this matters
Paul John, known for its Goa Visitor Centre tastings, is extending brand experiences off-site. Kaarigari moves the distillery from product-led tastings into broader cultural programming tied to Indian craft and arts.
Retail-brand activity steady at 355 signals in the last 90 days.