Indian embassies turn salesrooms for Indri, Rampur, Paul John as Desi single malts chase 100+ markets
MEA missions from Edinburgh to Seoul are hosting tastings that put homegrown single malts in front of distributors, retailers and HNI buyers. Indri, Rampur, Paul John, Amrut and Kamet are riding the diplomatic circuit to crack Scotland, US, Korea and Turkey, even as Pernod and Diageo eye the same premium shelves.
Indian embassies abroad are hosting tasting events for homegrown single malt whisky brands like Indri, Rampur and Paul John, helping distillers reach distributors, retailers and affluent consumers across 100+ export markets including Scotland, US, Korea and Turkey.