Indri Adds IMWA Authenticity Hologram as India's Single Malt Category Scales
Piccadily Agro's Indri will affix an IMWA-issued hologram certifying compliance with Indian single malt standards—3-year minimum maturation, 700-litre cask cap. The move arms retailers and consumers with a provenance signal as the category crowds with Camikara, Cashmir and Whistler.
Indri single malt, owned by Piccadily Agro, will now carry an IMWA-issued authenticity hologram certifying compliance with Indian malt whisky production standards, aiming to bolster credibility for consumers and retailers amid a fast-growing single malt category.