Paradise raises Rs 100 cr from Samara to chase Rs 550 cr, 150 stores by FY29
Hyderabad-rooted biryani chain dilutes 10% to fund a national push into Bengaluru, Chennai, Mumbai, Pune and NCR via smaller 1,500 sq ft omni-format outlets, while layering ready-to-cook SKUs on Zepto and Blinkit. Targets Rs 250 cr revenue in FY26 against a Rs 330 cr ARR, with 30% RoCE in a Rs 30,000 cr biryani market.
Samara-backed Paradise raised Rs 100 crore to scale to Rs 550 crore and 150 stores by FY29, expanding from Hyderabad to Bengaluru, Chennai, Mumbai, Pune, NCR via smaller omni-format outlets and ready-to-cook products on Zepto, Blinkit.
Why this matters
Paradise pivots from Hyderabad stronghold to a pan-India QSR play, adopting smaller-format stores and quick-commerce SKUs to compete with Behrouz, Biryani By Kilo and Charcoal Eats.
Retail-brand activity steady at 516 signals over 90 days, signalling consistent funding and expansion appetite.