Paradise raises Rs 100 cr from Samara to chase 150-store biryani footprint by FY29
Hyderabad-origin Paradise diluted 10% to fund a national push beyond its home market into Bengaluru, Chennai, Mumbai, Pune and Delhi NCR via smaller 1,500 sq ft omni-format stores. Targets Rs 550 cr brand revenue by FY29 against an FY26 run-rate of Rs 330 cr, plus ready-to-cook SKUs on Zepto and Blinkit to counter Biryani By Kilo and Behrouz.
Samara-backed Paradise raised Rs 100 crore to scale biryani chain to 150 stores and Rs 550 crore by FY29, expanding to Bengaluru, Chennai, Mumbai, Pune, NCR via smaller omni-format outlets and ready-to-cook SKUs on Zepto, Blinkit.
Why this matters
Paradise is moving from Hyderabad-anchored regional play to national QSR challenger, taking institutional capital to compete head-on with Biryani By Kilo and Behrouz across metros and quick commerce.
Retail-brand activity steady at 606 signals over the last 90 days.