OYO parent PRISM scales US extended-stay play with 38 new Studio 6 hotels under G6

PRISM, OYO's parent, has opened 38 Studio 6 extended-stay hotels across 12 US metros including New York, Dallas, Houston and Las Vegas. The rollout follows its $525M G6 Hospitality acquisition and leans on India-built tech and AI tools, marking a major global push for the India-origin hospitality firm.

— Filed Mon, 25 May, 2026, 17:55 IST · Source ET Hospitality · Updated

OYO's parent PRISM launched 38 Studio 6 extended-stay hotels across US cities under G6 Hospitality, scaling its post-$525M acquisition strategy with India-built tech and AI tools, marking a major global push for the India-origin hospitality firm.

Why this matters

PRISM is converting its $525M G6 Hospitality buyout into US scale, using India-built tech to push OYO's extended-stay model into top metros and validate its global hospitality platform thesis.

Store-opening signals steady at 101 in last 90 days, signaling consistent expansion activity across retail.