OYO parent PRISM adds 40 premium hotels to its UK portfolio
PRISM, OYO’s parent company, has added 40 UK premium hotels through leasehold and long-term management agreements under Sunday Hotels and Belvilla. The properties will undergo phased refurbishments as PRISM builds its premium hospitality footprint.
OYO parent PRISM added 40 UK premium hotels under Sunday Hotels and Belvilla through leasehold and long-term management deals. The assets will be refurbished as PRISM builds its premium hospitality presence across the UK, Europe, Middle East and US.
Why this matters
The expansion follows recent signals that PRISM added 40 premium UK hotels and is building its portfolio ahead of an IPO, reinforcing its push into premium hospitality.
Retail-company signals are accelerating, up 391833% QoQ.