OPPO Hikes India Phone Prices 5-9%, Third Time in a Month as Memory Costs Bite
OPPO raised prices on eight smartphone variants by ₹2,000-₹3,000 effective June 22, marking its third hike since May. F33 5G jumps to ₹34,999; Find X9 up ₹10,000. AIMRA warns of further hikes industry-wide as Q1 2026 shipments slipped 3% YoY.
OPPO raises India prices on eight smartphone variants by 5-9% effective June 22, its third hike in under a month due to rising memory costs. AIMRA warns of more hikes ahead as Q1 2026 shipments fell 3% YoY.
Why this matters
Third OPPO hike in roughly 30 days signals sustained component cost pressure, with memory pricing cited as the key driver. AIMRA's warning suggests Vivo, Xiaomi and Samsung may follow as Q1 2026 shipments already slipped 3% YoY.
Retail-brand activity steady at 1,792 signals over 90 days, with pricing actions accelerating.