Open Secret raises Rs 50 crore to expand offline and chase Rs 1,000 crore ARR
Healthy-snack D2C brand Open Secret raised Rs 50 crore (Rs 30 crore equity plus debt) from Desai Brothers Group. Funds will scale its 500+ offline store network, launch chips and namkeen, and deploy AI in the supply chain. Current ARR sits at Rs 200 crore with a Rs 1,000 crore target in three years.
D2C healthy-snack brand Open Secret raised Rs 50 crore from Desai Brothers Group and debt to expand offline presence, launch chips and namkeen, and deploy AI in its supply chain, targeting Rs 1,000 crore ARR in three years.
Why this matters
The raise reinforces Open Secret's offline push and savoury expansion, echoing recent signals on scaling beyond 500 outlets and adding a namkeen and chips range under Desai Brothers backing.
Retail-brand signals accelerating at +309600% QoQ.