Open Secret raises over Rs 50 Cr to push offline retail and scale savoury range
Healthy snacks D2C brand Open Secret has raised over Rs 50 crore, including Rs 30 crore in primary equity from Desai Brothers Group plus debt. Funds will expand its 500+ store offline footprint (DMart, Reliance Smart), grow the savoury portfolio, and deploy AI across the supply chain. Brand is at Rs 200 crore ARR with a Rs 1,000 crore target in 3 years.
Healthy snacks D2C brand Open Secret raised over Rs 50 crore from Desai Brothers Group and debt to expand offline retail (already in DMart, Reliance Smart), grow its savoury portfolio, and deploy AI across its supply chain.
Why this matters
The raise reinforces Open Secret's offline push, echoing prior signals of the Desai Brothers-led round to scale beyond 500 outlets and grow its savoury range.
Retail-brand signals accelerating at +307200% QoQ.
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