Open Secret Raises ₹50 Cr Led By Desai Brothers To Scale Offline Beyond 500 Outlets
D2C healthy snacking brand Open Secret raised ₹50 Cr (₹30 Cr primary equity) led by Desai Brothers Group to expand offline distribution and push into savoury snacks. The brand runs at ₹200 Cr ARR with 10% MoM growth, targeting ₹1,000 Cr ARR in three years while staying EBITDA profitable.
D2C healthy snacking brand Open Secret raised ₹50 Cr led by Desai Brothers Group to expand offline presence beyond 500 outlets and scale savoury snacks, targeting ₹1,000 Cr ARR in three years while maintaining EBITDA profitability.
Why this matters
Open Secret's ₹50 Cr raise led by Desai Brothers marks a shift from D2C to offline-led scale, backing a ₹1,000 Cr ARR goal off ₹200 Cr ARR and 10% MoM growth.
Retail-brand signals accelerating, up 305600% QoQ.