Open Secret Raises ₹50 Cr Led By Desai Brothers To Scale Offline Beyond 500 Outlets
D2C healthy snacking brand Open Secret has raised ₹50 Cr, led by Desai Brothers Group, to expand its retail footprint past 500 outlets and push into savoury snacks. The brand is at ₹200 Cr ARR with 10% MoM growth and targets ₹1,000 Cr ARR in three years while staying EBITDA-profitable.
D2C healthy snacking brand Open Secret raised ₹50 Cr led by Desai Brothers Group to expand offline presence beyond 500 outlets and scale savoury snacks, targeting ₹1,000 Cr ARR in three years while maintaining EBITDA profitability.
Why this matters
Open Secret is pushing beyond D2C into an omni-channel model, using the Desai Brothers Group's distribution muscle to scale offline retail while targeting a 5x ARR jump over three years.
Omni-channel activity is steady with 1,044 signals in the last 90 days.
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