OnePlus parent Oppo to exit US and Europe, eyes global shutdown by 2027
Oppo plans to imminently cease OnePlus operations in the US and Europe, with a broader global wind-down—including India—targeted for 2027. The retreat follows financial strain and softening momentum, with China shipments down 4.3% in Q2 as rivals Apple and Samsung hold ground.
OnePlus parent Oppo plans to cease operations in US and Europe imminently, with a global shutdown—including India—slated for 2027, amid financial pressures and weak momentum in the Indian smartphone market.
Why this matters
This confirms escalating signals that OnePlus may exit US and Europe, but goes further with a 2027 global wind-down that now includes India—despite earlier reports of India staying unaffected and OnePlus expanding offline via JioMart.
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